In the year 1958 the town of Green Bay Wisconsin wasn’t happy. Their prized Packer football team finished with the worst record in the National Football League (NFL). They finished with a record of 1-10-1.
The Greenbay fans were outraged. The team’s board members of the organization were concerend. And the football team’s existence was on on the verge of being extinct.
And It was pretty obvious– if the Packers would move forward, the team had to start the process of finding another coach and general manager.
Why did they need a new coach you might ask. Why not new players?
“Gentlemen, we will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.”
Well— to put it simply, unhappy Packer customers don’t buy Packer tickets. And when Packer customers don’t buy tickets its because the team isn’t winning. And as you can guesss, if the team’s not winning– it needs a new leader.
With that said the Green Bay organization made a key decision in 1959. A decision that was extremely smart and a decison that would benefit the organization years to come.
They knew if they were going to improve the situation they needed to ask their customers what they wanted.
So basically after listening to the complaints in their customer service departmemt (the town board meeting) the organization discovered their primary critical to quality; rather what the town wanted.
The town wanted leader who’d bring order. They wanted a coach and manger that emodied the hard working zeal of the meat packing and processing workers in the town of Greenbay.
So thats what they got.
On on February 2, 1959 they hired Vince Lombardi, a process-orientend man of faith who believed in striving to be the best. And you know what? In that same year thatLombardi took the reigns the Greenbay Packers, he exceeeded their previous years wins by six games and produced a winning season.
It was impessive. The fans were pleased. And the Greenbay Packers who won only one game the year before were not only winning, but they were on course to becoming the most iconic NFL organization in history.
With that said, as many of us know, Vince Lombardi eventually engineered one of the most winning era of football. His Greenbay Packers won five five national titles and two superbowls and the team produced a team of players that would hold many spot in the national football hall of fame.
But what did Vince Lombardi do that was so special? What was the key ingredient to his winning?
Well– Lombardi reached for perfection.
Lombardi introduced a hard core coaching process hinged vigorous training routines. He develpoed a philosophy that every player dedicates himself to excellence. And he wasn’t affraid to coach his team with God at the helm of the ship.
And guess what? Today, nothing has changed when it comes to a winning business. Fourty-five years later, businesses that insist on chasing perfection are the businesses that raise the trophy.
The reason being; just like the Packer front office proved to us in 1959: The customer always has the first and last say. Or in other words, great organizations just respond to their customer’s needs. And in Greenbay’s situation, the customer’s needs was a winning type of process.
The overall message however is winnig isn’t achievable unless a winning process is in place.
So ask yourself this question. Does your business need order? Heck– do you need to tighten up your own life?
If the answer is yes, then maybe you need to have a better process.